Experts in waterproofing and insulation wins bronze BtoB-award for bold recruitment campaign


On 23 October, SOPREMA won a bronze award on the BtoB Press & Communication Awards in the category “Best Use of Event”. The experts in waterproofing and insulation and digital partner Only Humans received the award on the press ceremony in Brussels yesterday evening besides other famous nominees as Proximus, SBS Belgium and Telenet.


The professional jury complimented SOPREMA for its remarkable recruitment campaign. Furthermore, the company made a statement in the construction industry. SOPREMA selected this fresh campaign to attract the right technical profiles. “To reinforce our market leading position, we are building a new sustainable insulation plant and distribution center in the city of Tongeren (Belgium)” explains Leo Hoekstra, CEO SOPREMA North-Europe. “We are known in the market for being different. To recruit the right persons with SOPREMA DNA, our marketing department created this stunning event concept in cooperation with Only Humans. That’s why, we are really proud when receiving the award.”


Last summer the company launched the recruitment campaign with an eye-catching event: a live job day on 50 meter height in the historical city center of Tongeren. Candidates, colleagues and recruiters did a job interview in a building crane high in the sky.


Ambior, the new SOPREMA site in Tongeren, is still looking for new talent (production managers, polyvalent operators, mechanics). Feel free to apply via or SOPREMA developed a special PEAK-program with an excursion to the Mount Everest for the Ambior team. After an intensive training program abroad, the team will be ready to start the new plant with a full continuous shift system. A unique professional experience and a perfect example of successful co creation.